How Website Valuation Really Works (And What Most Sellers Get Wrong) Website valuation is often misunderstood. Many sellers focus on surface metrics or online calculators, only to be surprised when real buyers apply different standards. This article explains how website valuation actually works in practice, what buyers look for, and why some sites command higher…
Sell Now or Grow First? How to Decide the Right Exit Timing for Your Website One of the most common questions website owners face is whether to sell now or continue growing before exiting. There is no universal answer – but there is a framework that helps owners make better decisions. The Trade-Off Between Time…
What Buyers Look for Before Acquiring Content Websites Many website owners focus on growth metrics, but buyers often prioritize different factors when deciding what to acquire. Understanding buyer perspective can significantly improve exit outcomes. Buyers Are Buying Predictability Buyers care less about: They care more about: Predictable businesses attract stronger interest. Key Buyer Evaluation Areas…
